Description :
Under the responsibility of the Executive Director, the Communications Director is in charge of increasing the visibility and influence of the activities carried out by Village Pilote among different targets (general public, donors, private and institutional donors, media) and transforming our supporters in support (one-off and regular donors).
Assignment :
1- General Public Communication and Fundraising Strategy
- Develop the strategic communication and fundraising plan for the general public according to the different targets of Village Pilote Senegal and Europe: action plan, fundraising objectives, budget, distribution of actions within the team.
- Coordinate the operational implementation of the communication and fundraising plan on all channels (social networks, newsletters, targeted emails, website, collection platforms, WhatsApp, telephone, VP relay).
- Develop and monitor the communications budget.
- Organize the updating of the Village Pilote contact database, and their qualification on the CRM.
- Monitor and present strategic communication and fundraising indicators and results monthly, semi-annually and annually.
- Monitor the communication strategies of other associations.
2- Communication Strategy and Fundraising from companies and non-institutional partners
- Develop and deploy the communication strategy to promote the support of our non-institutional partners (companies, associations, foundations, schools, etc.) and inform them of the progress of the projects they support.
- Manage the person in charge of CSR partners and support them in the strategy for acquiring new partners, capitalizing data in the CRM and monitoring fundraising indicators.
- Support the end-of-year CSR evening
3- Coordination of the development and updating of communication materials
- Manage the person in charge of Community Management and the development of internal and external communication materials: newsletters, publications on social networks, calendar, annual activity report, etc.
- Ensure that the various communication needs are covered (at the Welcome Center, for talks, events, etc.) and that offline media stocks are up to date.
4- Support for external and internal events
- Establishing fundraising objectives
- Provision of suitable communication supports
- Capitalization of participants' contact details in the CRM to establish reports and integrate them into communication cycles
- Types of events: visits to the center, solidarity stays and days, company talks, gala, company meetings, caravans, in-store collections, and other possible general public events, etc.
5- Media and Influencer Relations
- Develop a network of media partners and journalists & influencers
- Development of a media/influence strategy to increase our visibility and relay our events, communication campaigns and advocacy actions.
6- Management
- Management of a Community Manager in charge of running social networks and creating communications content
- Manager of the CSR Partnerships Manager responsible for acquiring and retaining our non-institutional partners.
- Management of a Donor Relations Manager responsible for maintaining the relationship with our donors, prospecting new donors by telephone, and building and implementing the major donor strategy (recruitment to come)
Training
- Studies in business, communication and marketing, Sciences Po.
Experience
- 5 years of experience in Fundraising/Communication in NGO/associative sector.
Languages
- Français
- Wolof is a plus
Required qualities
- Autonomy
- Coordination capacity
- Result-oriented, used to working with objectives (KPI)
- team management
- Mastery of communication tools (social networks, emailing, donation platforms, canvas, etc.)
- Good knowledge of Senegal is a plus
Other
- Location: Mainly at Yoff's office and travel to the Lac Rose Reception Center
- Hours: Pilot Village Headquarters: 8:30 a.m. – 17:30 p.m.; Lac Rose Pilot Village: 08:15 a.m. – 17:15 p.m.
- Hierarchical reporting: Executive Director
- Type of contract: VSI (2 years)
- Monthly remuneration: 1 FCFA (approximately €000)
How to apply
Please send us your detailed CV + Cover Letter with subject: “Communication Department – VP” à directioncommunicationvp@gmail.com
Any application that does not comply with this instruction will not be processed.
Application deadline: 1er December 2023
